Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences

Key Considerations For Data Privacy Compliance Amid New U.S. Laws

July 14, 2023 by Chief Marketer Staff - Consumer Data

Launching a Retail Media Network: Five Key Steps to Consider

July 13, 2023 by Chief Marketer Staff - Retail Media Networks

Webinar: How Successful Brands Deliver Personalized Experiences

June 27, 2023 by Chief Marketer Staff - Personalization

Five Ways to Use ChatGPT to Improve Marketing and Sales Strategies

June 23, 2023 by Chief Marketer Staff - ChatGPT

INFOGRAPHIC: 48% of Martech Budgets Have Increased in the Last Six Months

June 15, 2023 by Chief Marketer Staff - Infographic

Creating an Ecommerce Marketing Strategy in Seven Steps

June 9, 2023 by Chief Marketer Staff - Ecommerce Marketing

Salesforce Incorporates Generative AI Into Marketing and Commerce Clouds

June 9, 2023 by Chief Marketer Staff - AI

Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization

May 19, 2023 by Kaylee Hultgren - Consumer Data

INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing

April 28, 2023 by Chief Marketer Staff - AI in Marketing

Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape

April 26, 2023 by Chief Marketer Staff - Consumer Data

The Home Depot’s VP of Retail Media+ and Monetization Talks Retail Media Networks

April 14, 2023 by Kaylee Hultgren - Digital advertising

Five Martech Trends to Watch in 2023

March 17, 2023 by Chief Marketer Staff

How to Create a CRM Strategy Roadmap

January 20, 2023 by Chief Marketer Staff - CRM Strategy

Securing Funding for Martech Solutions: Three Ways to Approach Your CFO

December 1, 2022 by Chief Marketer Staff - CFO

Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities

October 21, 2022 by Kaylee Hultgren - Emmerging Technology

10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution

October 14, 2022 by Chief Marketer Staff - Alternative IDs

Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

September 30, 2022 by Kaylee Hultgren - customer engagement

Four Ways Artificial Intelligence Can Augment Human Creativity in Marketing

August 12, 2022 by Chief Marketer Staff - AI Marketing

Google Postpones Third-Party Cookie Phase-Out to Late 2024

July 29, 2022 by Chief Marketer Staff - Consumer Data Privacy

DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses

July 15, 2022 by Kaylee Hultgren - American Express

Marketers on Fire: Infillion CMO Discusses Cannes Activation, Brand Marketing and Third-Party Cookies

July 8, 2022 by Kaylee Hultgren - Cannes Lions

Using Product Data to Enhance Omnichannel Growth for CPG Brands

July 2, 2022 by Chief Marketer Staff - Product Marketing

How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies

July 2, 2022 by Chief Marketer Staff - AI

How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

June 3, 2022 by Chief Marketer Staff - Customer Data