Topic | Consumer Data

Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out.

Marketers should be mindful of a few key requirements relating to collecting and processing customer data.

Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. As a result, the desire to engage only with brands that respect and protect consumer…

For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.

If you're new to data clean rooms, here are some insights to consider before getting started.

Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.

How Tide is getting creative with marketing tactics within a category many consider to be unsexy.

How marketers can prepare for future statutes without starting the compliance process from scratch.

How the brand is converting customers with smarter data management.

The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.