Five Aspects of a Killer Ecommerce Merchandising Strategy

Peet’s Coffee Brand VP on Leveraging Consumer ‘Disloyalty’ and an Appreciation for Craft

September 29, 2023 by Kaylee Hultgren - Brand Campaigns

Three Ways Marketing and PR Pros Can Collaborate on AI-Driven Communication

September 22, 2023 by Chief Marketer Staff - AI

Marketers on Fire: UScellular CMO and SVP Eric Jagher

September 8, 2023 by Kaylee Hultgren - CMO

BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign

August 25, 2023 by Kaylee Hultgren - BEHR Color of the Year

PRO Awards Judges Panel on Promotional Marketing Best Practices and Trends

August 25, 2023 by Kaylee Hultgren - PRO Awards

Brands on Fire: Topgolf CMO Geoff Cottrill on the Brand’s Awareness Play, New Creative and International Expansion

August 18, 2023 by Kaylee Hultgren - advertising

Three Key Elements of an Omnichannel Retail Strategy

August 18, 2023 by Chief Marketer Staff - Omnichannel marketing

Resy CMO on Leveraging Search Intent to Inform its Editorial Strategy

August 18, 2023 by Chief Marketer Staff - CMO

2023 PRO Awards: Call for Entries

August 12, 2023 by Chief Marketer Staff - 2023 PRO Awards

Duolingo Taps Organic Marketing Tactics, Media Strategy and Social Investment for Success

August 4, 2023 by Chief Marketer Staff - Customer Acquisition

How Marketers Can Harness the Potential of Alt-Commerce Retail

July 14, 2023 by Chief Marketer Staff - Commerce Marketing

Brands on Fire: Shipt CMO Talks Roblox Back-to-School Campaign, Retail Tech and Issa Rae

July 14, 2023 by Kaylee Hultgren - Brands on Fire

Key Considerations For Data Privacy Compliance Amid New U.S. Laws

July 14, 2023 by Chief Marketer Staff - Consumer Data

Irish Distillers’ International Marketing Director on Promoting Jameson Whiskey to Global Audiences

July 13, 2023 by Kaylee Hultgren - Brand Collabs

Webinar: How Successful Brands Deliver Personalized Experiences

June 27, 2023 by Chief Marketer Staff - Personalization

Five Ways to Use ChatGPT to Improve Marketing and Sales Strategies

June 23, 2023 by Chief Marketer Staff - ChatGPT

Last Mile Marketing: Three Considerations for Campaign Communications in the Physical Realm

June 16, 2023 by Kaylee Hultgren - Last Mile Marketing

Visible Connects Generations of Pride in 1970s-Themed Game Show ‘No Straight Answers’

June 16, 2023 by Kaylee Hultgren - Cause Marketing

Creating an Ecommerce Marketing Strategy in Seven Steps

June 9, 2023 by Chief Marketer Staff - Ecommerce Marketing

Corona’s Test-and-Learn Metaverse Strategy for Its Virtual Golf Clubhouse

June 9, 2023 by Chief Marketer Staff - Corona

Marketing-Friendly Features From Apple That Boost Engagement

June 2, 2023 by Chief Marketer Staff - Apple

Absolut Marketing VP Matt Foley on Activating in the Metaverse

May 19, 2023 by Chief Marketer Staff - Absolut

How Car Sharing Company Turo Uses Personalization Tools for its App Experience

May 19, 2023 by Chief Marketer Staff - Personalization

Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization

May 19, 2023 by Kaylee Hultgren - Consumer Data