We spoke with Cottrill about how the game of golf is changing; Topgolf's new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.
The brand's media strategy, social investment, measurement approach, and more.
5G will change the way B2B marketers collaborate, communicate and market their products and services.
Five tips to boost customer retention.
Many CMOs and agencies want to spend more, and acquire even more customers—while simultaneously expecting their CPA to stay flat, or even go down.
Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space.
