How Bloomberg Capitalized on a Subscription-Based Model to Fuel Growth

Posted on by Chief Marketer Staff

The subscription business model has experienced a boom in recent years, particularly for news and media outlets. According to reporting by AdExchanger, here’s a look at how Bloomberg has relied on multiple revenue streams—beyond just ad-supported media—to ensure the sustainability of its business.

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Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.

	
        

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