Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
In light of Apple's new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.
AB InBev's new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.
How marketers can prepare for the demise of third-party cookies.
Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.
Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.
The winning strategies that have been highlighted so far this year in our Brands on Fire series.
Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.
Click here to view the 2023 winners!