How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
How the brand increased conversion rates by taking upper-funnel data into account.
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.
How the company transitioned to a points-based loyalty offering for customers.
The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.
Supply-related trends in digital marketing that the industry should be watching.
CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.
How brands in the the direct-to-consumer marketing space can move beyond social media.
CMO of game developer Scopely says performance marketing is about more than mathematics.
Marketing industry heavyweights who caught our eye this year.
Click here to view the 2023 winners!