Topic | Influencer Marketing

Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.

Ten tips for creating a killer influencer event.

How one brand is applying the “going local” concept to finance institutions—and the challenges that entails.

What brands should consider when tapping virtual influencers for their campaigns.

A look at a new subset of influencers defying ageist stereotypes and taking social media by storm.

How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.

In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.

The platform announced it has added several features to make online shopping easier.

Throughout the pandemic, we've seen relaxed enforcement of influencer regulations. Nonetheless, brands should remain vigilant.

How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.