Not that long ago, the greatest challenge of data-driven marketing was acquiring data. Today, managing and using marketing data, not collecting it, is the primary challenge. According to Deloitte Digital, companies collect customer data from 25 sources on average and use an average of 16 technology applications to maximize that information. Yet a study by…
How to Utilize Data to Advance Business Objectives
Third-party cookies are going away soon, making your consent and preferences strategy more important than ever. Regulations across the world, such as the CPRA and GDPR, also have stipulations particularly around opt-ins, consent and digital marketing. Along with these regulations, personalization is increasingly important to customers when choosing a brand. With all these changes in…
New study emphasizes significance of data in driving revenue and audience quality; spotlights impact of data on strategy, measurement and overall marketing mix.
Learn where B2B marketers are investing their time and budget to nurture and convert prospects in Chief Marketer’s 2018 B2B Lead Gen Trend Survey.
Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. As a result, the desire to engage only with brands that respect and protect consumer…
