It’s not surprising that event planners are being asked to show an ROI for their events with the sophisticated data-capture tools available with event technology. From event registration systems and RFIDs to online surveys and event apps, we’re able to collect and analyze mountains of valuable attendee information. The struggle becomes making sure to measure the right things to show ROI. Often the data from event technology is measuring attendance, engagement and satisfaction. So where do you get the hard numbers to measure ROI? 

It’s time to think outside the box. Go beyond standard event reporting. Reconsider how you show event ROI with the following ideas that leverage existing data and demonstrate impact to overall bottom line.

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In this white paper, we will:

• Illustrate a simple data collection method using a fun online quiz
• Identify three sample participant personas and their personalized attendee journeys
• Share examples of personalized luxury incentive travel experiences

Raise the bar for your top earners’ experience using customized trips and watch how their engagement increases as a result.

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• Explore the emotional connection between novel experiences, feelings of reward, attention and overall happiness
• Identify 4 key influences that bring fresh energy to event design
• Share real-world examples of how thoughtful touches build emotional connection
• Consider how to co-create the event with attendees through a process of asking, immersing and assessing

Live events have the power to inspire. Harness it.

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According to the EventTrack 2021 industry forecast, 33% of consumers say their top life priorities and values have changed as a result of the challenges and opportunities faced in 2020. They’re spending more time with family, focusing on health and wellness and saving money. And many are simply evaluating their core beliefs. Those aged 25–35 and 56–65 have changed their priorities and values the most. As remote work becomes more common, the desire to be heard is being elevated. Opportunities to share feedback and meet in person with leadership are diminishing and survey feedback is often a primary channel for input and interaction.

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