But there are solutions for brands navigating this new normal. Using technology and data organizational tools, such as consent and preference management, companies can clearly articulate the value exchange to consumers and provide personalized experiences, while at the same building trust between the two parties.

In this discussion with OneTrust Consent & Preferences’ Arshdeep Sood, you’ll discover:

• Best practices on data collection and management
• Tips for managing privacy policy updates
• How to balance personalization with data preferences
• Solutions to privacy compliance that build trust

The post A Conversation With OneTrust’s Arshdeep Sood on Creating Personalized Consent-Driven Experiences appeared first on Chief Marketer.

Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action.

As a result, the desire to engage only with brands that respect and protect consumer data grows. In fact, 70 percent of customers say trusting a brand is more important now than before. Preference management—a marketing strategy that gives users control of their data and transparency into how it is being used, while simultaneously allowing organizations to collect first-party data and better serve their audiences—is becoming increasingly crucial for brands.

In this short guide, we break down the key insights of the survey as well as industry trends and best practices for honoring privacy. You’ll learn how to build a marketing strategy that delivers on customer expectations while maintaining compliance with global privacy laws.

Produced by:

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The results of Chief Marketer’s B2B marketing survey are in—and here’s what we’ve learned: There is a greater need for B2B marketers to measure ROI in marketing attribution. And projecting that ROI is a top barrier to gaining approval for marketing investments. The majority of respondents also confirmed that content marketing produces the greatest ROI, with articles and blog posts proving the most effective.

This year’s survey provides marketing data points surrounding which channels produce leads with the highest ROI; how budgets are faring this year; where marketers are making martech investments; how the industry is addressing consent and preference management—and much more. Enjoy our 2023 B2B Marketing Outlook Survey, co-produced with OneTrust.

The post Just Published: Chief Marketer 2023 B2B Marketing Outlook Survey appeared first on Chief Marketer.

In this survey you’ll discover key B2B marketing data points surrounding:

• Which channels produce leads with the highest ROI
• Where marketers intend to apply funds toward martech investments
• How the industry is addressing consent and preference management
• Which types of content move prospects through the funnel most effectively

The post CHIEF MARKETER 2023 B2B MARKETING OUTLOOK SURVEY appeared first on Chief Marketer.

The post Why Consent and Preference Management appeared first on Chief Marketer.

The post Trust: A Marketer’s Competitive Advantage — The Value of Consent and Preference Management appeared first on Chief Marketer.

The post The Complete Guide to First-Party Data appeared first on Chief Marketer.